!/~tuupola/oldimages/11t.gif (Happi Magazine issue 1 cover)! Last wednesday media agency Happi Mindshare released the first issue of their Happi Magazine. The release party was held at Korjaamo. Mikael Jiffer of Mindshare Performance raised some interesting points in his talk on sponshorship and media content.
People are consuming more and more different media but at the same time they are consuming less and less time with one particular media. Younger people tend to be engaged with several media at the same time. Traditional tv ads are also considered more annoying than they used to be before. Media is fragmented.
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