Mika Tuupola

Hasan & Partners – one of Finlands top advertising agencies – recently appointed Alex Nieminen to work as their CEO. Hasan & Partners has had history of not being interested in “this Internet thing” but instead creating award winning tradititional advertising for their clients. But even Hasan has not stayed fully devoted to doing traditional only campaigns. Together with Valve the two companies have won several awards for their Flash based campaigns such as Nylanderi (WARNING! fullscreen Flash content ahead) ONE.

When the value of interactive advertising has constantly been rising even the most pessimistic advertising guy has to concur that interactive advertising just can’t be ignored anymore. This is what makes appointing Alex – who is one of the most respected veterans in interactive industry – so interesting.

My bet is that in six months Hasan & Partners will buy Valve to get a jumpstart for their new “Hasan & Partners Interactive”.