Mika Tuupola

BSA just launched a new antipiratism campaign in Estonia. The campaign runs under name Piraatlus on eilne päev or Piratism is yesterday.

It consists of two television spots starring a pirate causing noise and confusion in office. Please see spot 1 ans spot 2.

The latter one has a good chance of becoming viral. I just wish they did not include that cheesy explosion in the end.

Erik Mandre (or most likely their PR company) of BSA Estonia comments the campaign:

Message of the campaign is clear – using pirated software is unethical and a modern company should not use them (pirated software).

In Estonia aproximately 55% of software being used is pirated. The average in Europe is 35% pirated software.

Via pixel.ee