While It’s the new school uncool is true for hip-hop music it does not apply to spending money on marketing budget. Kathy Sierra of Creating Passionate Users compares an old way and the new way of spending money in her article How to spend your marketing and ad budget.
While the whole article is worth reading, two of my favourites must be: Big ad campaign vs Stop outsourcing your tech support and Hire a word of mouth marketing firm vs Create something worth talking about.
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