Mika Tuupola

We just finished latest joint project with finnish EGO. Result is Valentine’s Day card campaign for the main newspaper in Finland. Users choose between six prefined picture frames. Upload best picture of themselves (photoshopped or not). Write a nice poem to their loved one. After the masterpiece is finished they can send the card immedietly or at chosen time.

Typical way of working in advertising world is not most pleasant. Insane deadlines. Clients doing last minute changes. With these things in mind, you can not spend too much time coding basic things. With jQuery we were able to concentrate on needed features:

• Photo should be zoomed with magnifying glass icons.
• Photo should be panned by dragging it with mouse.
• Greeting text should be previewed live while typing.
• No Flash.

Campaign site also uses date picker plugin by Kelvin Luck