Mika Tuupola

Altex together with Pärnu Turunduskonverets organized a small bloggers meeting. Aim was to discuss same subjects which will be present in the real conference.

• How to achieve big things in Internet with small amount of money?
• How to convince your boss to invest in online marketing?
• How to achieve competitive edge during recession?
• Who will survive recession better – online or offline stores?

DISCLOSURE: People who attended the bloggers were kindly asked (but not required) to mention and link to the conference page in a blog entry. Least we can do as a thanks to nice food and beverages.

Money Money Money

Us having short attention span discussion varied a bit. With money talk we figured out everything costs something. Blogging might seem like its free but when you put pricetag to your time it is not so cheap anymore. There was also some discussion of age old problem people thinking that because Internet equals computers it must equal cheap to do.

One issue which raised was how Estonian generally avoid using Paypal. It is for some reason found to be cumbersome to use (which I and others did not agree). There might be trust issues. Since Paypal is not any of the local banks (which are owned by Swedes anyway) it is not trusted.

In off topic discussion some had noted that there are problems sending properly Google tagged banners links to media. Long links usually get broken because advertising section cut and pastes only half of the URL.

Conference

But this blog post was supposed to be about the conference. On friday 15th of May the interesting parts are.

SMALL BUDGET, BIG BENEFIT – EXPERIENCE FROM SOCIAL NETWORKS
Hille Hinsberg, Estonian goverment & Epp-Kristiina Keerov, Altex

WHAT DO PEOPLE DO IN THE INTERNET
Anni Ronkainen, Google

HOW TO SELL E-MARKETING TO YOUR BOSS
Craig Hanna, e-consultancy.com

WILL RECESSION KILL OFFLINE OR ONLINE BUSINESS?
Aivar Paalberg, Enter IT