At 14:46 00/09/08 +0900, jeffrey funk wrote:
> While the click rates will probably go down as someone else pointed out,
>the traffic on I-mode is rising quickly. The I-mode menu probably receives
>between 10 and 20 million views per day.
i-menu is no doubt getting many times more traffic than that. Better ask Ren :)
>If click rates drop to 1.0% which
>would be twice the PC rate according to steve wallace, this would mean that
>an advertiser would pay value click about 26 million yen per day (20 million
>x 0.01 x 130 yen) or 780 million yen per month. Docomo would receive about
>10% of that or 78 million yen per month.
I do not believe any ad network is currently getting 20 million PV/day
ValueClick Japan's beta testing of its MobileClick network is currently
getting up to 1 million PV/day through about 180 katte sites.
The rate card may be around 130 yen/click, but you have to remember ad
agency commissions usually have to be deducted from the gross figure.
With this kind of katte site-based model, I don't see where DoCoMo, as the
gateway, enters the ad revenue loop?
>Docomo now receives 225 million yen
>per month for its clearinghouse service (10 million subscribers x 250 yen x
>9%). I may have made a mistake in my math but it looks as though the
I may have missed something earlier on the list, but does this mean the
average i-mode user is paying 250 yen/month for i-menu (3rd party) pay-for
>advertising income could start to rival the income from providing a
> This is why the rise in traffic to unofficial sites that renfield kuroda
>pointed out earlier is so important. By not providing this service
>themselves, docomo is missing out on potential advertising income.
Why would DoCoMo want to deal with all these katte sites for a cut of their
ad revenue when they can make money from data packets? Also, even with
someone in the i-menu like Tsutaya running ads on their site, would DoCoMo
really try and take a cut of the revenue? I thought they set up D2C with
Dentsu to offer value-added services to official sites?
>click rates stay above 1.0% say at the 5% level, docomo could make 290
>million yen per month in advertising. Of course, the reason why the
5%? Seems extremely optimistic in the medium term.
>unofficial sites are in business is that they are making money from
>advertising and perhaps a little from charging for information.
I guess a few katte sites are making are a bit of money from ads at the
moment, but it would be a tiny percentage of the 20,000 katte sites out
More questions than answers...
Have a good weekend
Received on Fri Sep 8 11:33:12 2000