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(keitai-l) FYI [Jupiter: Europe and US Failing to Learn from Japan's Mobile Commerce Success]

From: W I L D E R <wilder_at_twics.com>
Date: 09/26/00
Message-Id: <v04210101b5f57c763386_at_[165.76.44.167]>
>
>+++++
>Jupiter: Europe and US Failing to Learn from Japans Mobile Commerce Success
>24 Months of Technology and Business Models Change Needed in Advance 
>of $7.6 Billion Global Market in 2003
>
>Stockholm, Sweden, September 25, 2000-- Carriers in Europe and the 
>US are making a critical mistake by failing to learn from Japans 
>mobile commerce success, accorrding to Jupiter Research, the 
>worldwide authority on Internet Commerce. It will take the European 
>and US markets two years to reach the $400 million of mobile 
>commerce revenues generated in Japan today.  European and US 
>carriers must use the next 24 months to upgrade their infrastructure 
>and adopt business models that have driven the success of the 
>Japanese market. Only carriers that execute effectively will be in a 
>position to profit from a global market, expected to reach $7.6 
>billion in 2003.
>
>This research, presented at Jupiter Global Wireless Forum currently 
>taking place at the Sheraton in Stockholm, shows that by the end of 
>2000, the number of wireless subscribers with Internet-enabled 
>handsets will reach 6 million both in the US and Europe, versus 30 
>million in Japan.  Jupiter estimates that revenues generated from 
>mobile commerce in 2000 will amount to $10 million in the US and $15 
>million in Europe, against almost $400 million in Japan. As the 
>market reaches critical mass in 2003, the number of wireless 
>subscribers with Internet-enabled handsets will jump to 115 million 
>and 254 million for US and Europe respectively, with mobile commerce 
>revenues of $600 million in the US, $1.7 billion in Europe, and $3.5 
>billion in Japan.
>
>Jupiter contends that carriers in Japan provide models for best 
>practices and must be emulated by counterparts in other regions. 
>The notion that the success of mobile services in Japan is wholly 
>attributable to cultural factors is a handy cop-out by carriers in 
>other regions, according to Seamus McAteer, a research fellow with 
>Jupiter Research. In launching iMode NTT DoCoMo set a good example: 
>It adopted an open platform and ensured that consumers preferred 
>services get primary placement.  This open approach, giving the 
>consumers what they want, characterises the type of transparent 
>business model that others should adopt.
>
>Japans success in mobile interactive services is largely due to 
>effective carrier execution built around four key elements:
>	An adequate supply of handsets optimised for data delivery
>	The implementation of a packet data network to facilitate 
>economic delivery of interactive services
>	Equal opportunities for content providers that spurs 
>innovation and drives third party advertising that builds buzz about 
>the platform
>	A billing infrastructure upgraded to support charges for 
>premium services.
>
>Carriers in the US and Europe have struggled to find profitability 
>even in the face of an increasing user base. It is currently 
>difficult to justify the exorbitant sums paid in Germany and the UK 
>to secure licenses for third generation networks, maintains Johan 
>Montelius, a European wireless analyst with Jupiter Research. The 
>success of mobile commerce does not depend on higher-speed data 
>services and will rely more on the effective implementation of WAP 
>and the roll out of packet data services over GSM cellular networks.
>
>The hype driven by the proliferation of devices must give way to a 
>realisation that execution is critical, said Zia Daniell Widger, 
>director of Broadband and Wireless with Jupiter Research. The next 
>24 months are crucial for carriers in Europe and the US to embrace 
>the business models and the technology which will make them 
>profitable.
>
>MOBILE COMMERCE REVENUES (IN $ BILLIONS)
>By Region	2000	2001	2002	2003	2004	2005
>North America	$0.0	$0.1	$0.2	$0.7	$1.8	$3.5
>Western Europe	$0.0	$0.1	$0.5	$1.7	$4.6	$7.8
>Asia		$0.4	$1.3	$2.6	$5.0	$7.4	$9.4
>Latin America	$0.0	$0.0	$0.0	$0.1	$0.2	$0.5
>Other		$0.0	$0.0	$0.1	$0.2	$0.4	$1.0
>Global		$0.4	$1.5	$3.4	$7.6	$14.5	$22.2
>US		$0.0	$0.1	$0.2	$0.6	$1.7	$3.3
>Japan		$0.4	$1.2	$2.1	$3.5	$4.5	$5.5
>Note: Mobile commerce revenues include retail, travel, paid content, 
>and advertising revenues
>Source: Jupiter Wireless Internet Model, 9/00
>
>About Jupiter Research
>Jupiter Research, a Jupiter Media Metrix Company, is the worldwide 
>authority on Internet commerce, providing strategic analysis and 
>insight to give businesses a competitive advantage in the complex 
>and rapidly changing Internet economy. Jupiter Research provides its 
>business-to-business and business-to-consumer clients with 
>comprehensive views of industry trends, accurate forecasts and 
>todays best practices, all backed by proprietary and industry 
>standard data. Jupiter Research services cover broad business issues 
>and industry and region-specific topics, providing written analysis, 
>supportive data and access to expert analysts. Visit us at 
>www.jup.com for more information.
>
>About Jupiter Media Metrix
>Jupiter Media Metrix, formed by the merger of Jupiter Communications 
>and Media Metrix, is a global leader in market intelligence for the 
>new economy. The company delivers innovative and comprehensive 
>Internet measurement, analysis, intelligence and events to provide 
>businesses with unmatched global resources for understanding and 
>profiting from the Internet. Jupiter Media Metrix brings together 
>world-class, innovative and market-leading products, services, 
>research methodologies and people. Jupiter Media Metrix brands 
>include Media Metrix, AdRelevance, Jupiter Research and Jupiter 
>Events. The Company is headquartered in New York City and operates 
>worldwide, across the Americas, Asia Pacific, Europe (as Jupiter 
>MMXI Europe), and the Middle East. Visit us at www.jmm.com for more 
>information.
>
>PR Contacts:
>Sandrine Blaquiere		Michele Husak
>Tel: +44 207 747 0527		Tel: +1 917-534-6208
>E-mail: sandrineb_at_jup.com	E-mail: mhusak_at_jup.com
># # #
Received on Tue Sep 26 01:02:53 2000