At 02:10 AM 3/29/03 +0900, you wrote:
>we have done a number of business development projects in the
>advertising on imode area, and just heard today that a continuation
>project by one of our customers has been approved.
>You ask for "cool examples"... the cool-ness is much less in the
>shape and size of the banner ads, since these are pretty small
>and do not leave that much space for creativity, then in the
>overall structure of the campaigns, i.e. combining them with
>the overall customer data base over time, time/location based
>campaigns, real-time response measurements and control etc.
And more importantly it's all going to start with:
1) Campaign objectives
2) Target audience
Received on Fri Mar 28 20:35:37 2003