WAP Push is a powerful way to order rich content through SMS. The customer experience is similar to that of ordering SMS content.
Read the product code and short code (the number where you have to send the SMS to) from a website or magazine. These advertisements also show you if your phone is supported or not. Send the SMS and you receive an SMS or WAP Push message. Click on the URL and you receive the content.
Usually you order this content for your own phone and you do not have to bother if the recipient's phone supports clickable embedded URLs in SMS.
The European market is much more event based than the Japanese that tends to be subscription based. The customers are already used to ordering content through SMS, so the next step is ordering it through SMS/WAP Push and then MMS. A different evolutionary path that in the Far East.
The ARPU numbers for data services for European carriers are between 10-15%. The SMS model is therefore quite good for both content providers and carriers.
Arjen van Blokland
> yes, big issue, japan vs europe.
> my understanding - from a distance - is that a lot of the more recent
> phones support WAP bookmarks being sent by sms (wap push maybe). this is
> how people are selling java games. you pay for a premium sms and get
> back a 'bookmark' (which is basically a clickable link) to go DL the game.
> it seems like a non-standard thing tho, supported phone by phone, and
> you never know what phone you are sending to. with MMS there is a back
> and forth device-caps discovery loop.
> Can anyone recommend a list like keitai-L for European Qs like this?
> (hey, and i guess there are at least 5 ppl in the US who have sent an
> SMS now too)
> > Is it possible to connect to a mobile internet page from an SMS
> message? My
> > understanding is that one cannot connect to a mobile internet home
> page by
> > simply clicking on a URL that is inside an SMS. Will this change in the
> > near future with improved versions of SMS or MMS? Or is there a way to
> > modify next generation European phones so that a URL can be transferred
> > from an SMS message to a browser? For those with development proposals,
> > please contact me off line.
> > Jeff Funk
> > This mail was sent to address dc_at_gamelet.com
> > Need archives? How to unsubscribe? http://www.appelsiini.net/keitai-l/
> david 'dc' collier
> This mail was sent to address ab_at_tkk.att.ne.jp
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Received on Thu May 8 07:50:42 2003