Hi Philip,
> Our research of 14,000+ users
> in Japan showed that across all age, income, gender (and pretty much all
> other) demographic segments, SMS (short/medium length email messages) made
> up at least 75% of total MobileNet usage.
just to clarify:
SMS is NOT email. SMS is a totally different technology than email.
If you define SMS just as "short message" regardless of the
technology used behind, than you are right. But SMS is one technology
and email is different technology. Just the user patterns for
"short messages" are the same.
> I personally don't believe that Push strategies, even with the most
> modern and well-equipped phones, will be nearly as powerful as those
> that Pull. Especially those that pull with the hook of more
> effectively enhancing communications.
Mhm, this is a contradiction..."short messages" (as in email or
SMS) are a push service :)
One of the reasons i-mode had an advantage over J-Phone and KDDI/AU
in the beginning was, that they offered push-email versus pull-email.
J-Phone and KDDI/AU learned fast and changed their system soon and
created something so complicated like SMS delivered emails...but this
again goes into the technology section.
Just my 2 yen,
Juergen - Push/Pull service provider.
--
Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
i-mode & FOMA consulting, development, testing: http://nooper.co.jp
Check Nooper, your little intelligent email buddy: http://nooper.com
Received on Fri May 9 04:05:41 2003