(keitai-l) Re: QR codes

Jim,

Usually the codes my clients use correspond to a specific page within their
site or mini-site for a contest or new product release campaign.
A backend admin system lets the client create campaigns and assign
resources, for which a formatted QR code containing the link with a unique
identifier is generated.
The QR code simply contains a URL and basic description, however the client
is free to enter in whatever info they desire.
The link in turn goes to a device/carrier detection page that redirects the
user to the appropriate version of the site.
The same page also detects the resource identifier to determine what
advertising resource the user is coming from and logs it, along with their
user-agent.

Feel free to shoot me mail off list if you like. I don't always have the
time to keep up with the list.

kris.honeyctt@solid-thinking.com


-----Original Message-----
From: keitai-l-bounce@appelsiini.net
[mailto:keitai-l-bounce@appelsiini.net]On Behalf Of Jim Levinger
Sent: Thursday, April 20, 2006 4:28 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: QR codes


Hi Kris,

When codes are used in advertising in Japan, what is typically carried in a
code? Is it a URL to the online component of the campaign or do folks use
other methods? Also, are you able to provide any perspective on methods for
gathering data on ad tracking. I very much agree with you that that provides
huge value to advertisers.

Thanks,

Jim