I am not surprised.
I have seen other enquiries showing something like 50%.
Our company has done focus group market research for some
of our customers, and %-figures always depend on who you ask,
how you ask, what you ask etc. So all these % have to be taken
with a grain of salt.
Those of your who have been in Shibuya at the right time, or those
of you who read our blog have seen that for example Apple had
an i-Pod-nano campaign with nothing except QR-code:
If Japanese people would not use QRcodes - Apple would not decide
to use nothing but QRcode in its iPod-Nano campaign.
On Apr 21, 2006, at 22:11 , Philip Sugai wrote:
> I'm not sure if these numbers have circulated yet, but a recent report
> (February 2006) from the NPD Group has stated that 27% of Japanese
> consumers use the barcode reader capabilities of their mobile phone
> assuming this is the QR code reader). This is higher than any other
> category listed (at least in the free Executive Summary) including
> FM Radio, eMoney, etc...
> An overview of the report can be found here -
Received on Sat Apr 22 05:20:15 2006