(keitai-l) Re: rebranding Vodafone

From: Nick May <nick_at_kyushu.com>
Date: 06/13/06
Message-Id: <2B50362E-06BE-48AE-BE7E-84D076C2A770@kyushu.com>
Re the second image....
I admit to being arithmetically challenged, on a fairly pervasive, on  
going and in depth basis...

But WHAT plus AQUOS = SoftBank?

It is a curious branding exercise, relying as it does not on the  
"strength" of the old brand (Voda), but an association with another  
brand.

Still, yellow and grey is preferable to the rather phallic British  
red. Let's hope the gogglebox ads improve...

Nick

BTW - has anyone played with Nokia's Racoon yet?
http://www.theregister.co.uk/2006/06/12/nokia_pc_techniques/

On 13 Jun 2006, at 11:39, Gerhard Fasol wrote:

> Apologies, the URL probably got cut off in the mailer,
> the following URL will work:
> http://eurotechnology.com/blog/
Received on Tue Jun 13 12:01:01 2006