Mika Tuupola

Copyline begging to get defaced gets defaced. Gets more rock attitude.

Outdoor campaign for Rock beer created by advertising agency Tank (warning, Flash popup content ahead) got defaced by a prankster. The original copyline Minge kõik pittu! (you all go to party!) got changed to Minge kõik vittu! (you all go to hell!). Incidentally the ad actually got more rock attitude after defacement.

But that is not all. Apparently Tank intentionally designed copyline to sound like the go to hell version. Did they also count on someone to deface outdoor ads? If they did, thats creative thinking!

Related entries: Disel, beer advertising with attitude

Retroreklaamid provides collection of old Estonian television advertising by Harri Egipt. When watching the clips first allow them to fully download. Otherwise you might be missing the sound.

As usual with all retrostuff these advertisements are old enough to be considered cool again. My personal favourite must be the psychedelic Kanahakkliha which advertises minced chicken meat. Ketrajad soundtrack is weird rap tune from the times when nobody knew what rap was. But that is not all! Some cool break move in Mahlad.

Related entries: New BSA Antipiratism Campaign in Estonia, Disel, beer advertising with attitude.

BSA just launched a new antipiratism campaign in Estonia. The campaign runs under name Piraatlus on eilne päev or Piratism is yesterday.

It consists of two television spots starring a pirate causing noise and confusion in office. Please see spot 1 ans spot 2.

The latter one has a good chance of becoming viral. I just wish they did not include that cheesy explosion in the end.

Erik Mandre (or most likely their PR company) of BSA Estonia comments the campaign:

Message of the campaign is clear – using pirated software is unethical and a modern company should not use them (pirated software).

In Estonia aproximately 55% of software being used is pirated. The average in Europe is 35% pirated software.

Via pixel.ee

Brilliant continuation from television to web by Saatchi & Saatchi Tallinn (currently operating under the name Taevas). Before reading any further see the three Disel spots from 2004 and the current one from 2005.

Direct translation of mehed ei nuta would be men don’t cry. It is also a phrase Estonian people use when something bad happens or someone complains about something. The phrase originates from a cult film not-so-surprisingly called Mehed ei nuta.

In the television spots men get their tongue slashed by a blender and their face burned by a torch. They got run over by car and they stitch their wounds themselves using a needle and yarn. Men don’t cry.

Men don’t cry when they get scars. Men compete who has the biggest scars. This is the idea which continues to Disel website. It has a competition called Mina ja mu arm or Me and my scar. In the competition people – mostly men – can send a picture of their scars and write a short story about it. Other people – again mostly men – can vote who has the best scar.

The winning scar MINU LUGU is an amazing survival story.

On a warm day somewhere in May 1986 two black Volgas drove to the mans work place. Everyone were ordered to stand in line. The officials stood out from Volgas and picked out “volunteers” by pointing their finger at the men standing in line.

In 1986 Estonia was still under Russian occupation.

The “volunteers” – 42 of them – were locked into movietheather. No questions were answered.

Next morning the journey begun. First in trucks. Then in train. Last in aeroplane. At some point they heard that somewhere had happened a big accident and they were going to do some reconstruction work.

On the night of the third day they found out that a nuclear plant had exploded.

Our mans job was to cover the broken reactor with sandbacks thrown from MI-32 helicopter. They were not issued with any protective gear. They were not told about dangers of radiation.

He got sick. Lost 48% percent of his skin. Fell into coma for several months. After waking up he weighed only 34 kilograms. For almost 6 years he was not able to stand up. He has gone through 74 different operations.

Today he is 51 years old. Has to eat pills everyday. Lives on disability pension. But quoting his own words Atleast I’m alive…

Absolutely brilliant outdoor campaign against healthy people parking in disabled peoples parking spaces by Latvian advertising agency Zoom!. The campaign was a finalist in Epica Awards 2004. The copytext in the pictures one, two and three are translated into english for the Epica judges. The original signs were in local language.

My personal favourite:

If it’s hard to grasp why disabled people need this space. We suggest: Go and break your fucking spine.

Hasan & Partners – one of Finlands top advertising agencies – recently appointed Alex Nieminen to work as their CEO. Hasan & Partners has had history of not being interested in “this Internet thing” but instead creating award winning tradititional advertising for their clients. But even Hasan has not stayed fully devoted to doing traditional only campaigns. Together with Valve the two companies have won several awards for their Flash based campaigns such as Nylanderi (WARNING! fullscreen Flash content ahead) ONE.

When the value of interactive advertising has constantly been rising even the most pessimistic advertising guy has to concur that interactive advertising just can’t be ignored anymore. This is what makes appointing Alex – who is one of the most respected veterans in interactive industry – so interesting.

My bet is that in six months Hasan & Partners will buy Valve to get a jumpstart for their new “Hasan & Partners Interactive”.

Australian news site writes about the previously mentioned videophone ad in which cat gets stuck in a ceiling fan.

MOBILE phone company Nokia is red-faced over an unauthorised advertisement containing images of animal cruelty circulating via email. Nokia Australia's head of marketing, Antony Wilson, said the video clip was not an official advertisement but might be an unauthorised version produced by one of Nokia's 52 advertising agencies worldwide.

If agency staff were found to have circulated the 20-second clip, branded with the Nokia logo, they would face legal action, Mr Wilson said.

People finding the cat ad amusing and / or offending might also wanto check this, this or even this.

Since it has already spread out I just post it in here too. Hilarious television ad about about cat getting stuck into ceiling fan. It seems genuine but can’t be 100% sure about it.