There are many more options:
Text ads embedded in mail magazines are the most popular. Businesses pay to have
ads in mail magazine. Alternatively, mailmag could take cut from sales generated
via clickthrough from mailmag ad.
Coupons/discounts/sales announcements can be sent to phone via message free,
request message, or email. User takes handset to point of sale to redeem
coupon/discount (example: show image on phone screen to store employee to
receive 5% off, only valid for date shown in image.)
Users could pay to have ads sent to them/accessible -- reasonable if user can
derive more benefit from ads (discounts, special deals) than cost of access to
And on and on...
r e n
> Has there been any discussion or buzz about NTTDoCoMo's new ad model?
> my understanding is that content ventures have 3 options:
> 1. they can send e-mails to the menu category called "message free". (Here,
> users opt in for the service and the burden of packet charge is on the
> 2. Ventures can notify subscribers of special gift offers and discount
> campaigns in the newly created category called "Campaign Information Corner"
> 3. Ventures can send banner ads to the FYI/Osirase menu category.
> In the latter two options, the burden of packet charge is on the
> Now- my question is,where and how does the content venture garner revenue-
> with the banner ads-what is the split with DoCoMo?
> To my knowledge, only Mobile Click was offering 2 line text based ads for
> the mobile platform-have they moved onto banner ads yet?
ascii: r e n f i e l d
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morgan stanley dean witter japan
e-business technologies | engineering and strategy
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Received on Tue Jul 18 04:42:06 2000