(keitai-l) Re: I-mode in Europe

From: Gerhard Fasol <fasol_at_eurotechnology.com>
Date: 08/21/00
Message-ID: <39A12349.B3E48792@eurotechnology.com>
> paul.c.eijkemans@ac.com wrote:
> 
> >
> > But let's move on and think about what I-Mode offers over WAP. With respect
> > for the popularity of it in Japan: absolutely
> > nothing. Yes, despite it is technically more advanced WAP lacks color for
> > the moment, but are all Japanese mobile phones
> > color devices?
> 
> You are confusing the current technical standards for i-mode in Japan with what
> i-mode is: a business model.

actually more than a business model - it's become a strong brand as you
say further below...
> ...
> ...
> a strong brand backing trusted contents, a simple,...

I fully agree with you Ren - I think you really touch the key issue here:
"imode" has become a strong brand.

Gerhard Fasol
http://www.eurotechnology.com/
fasol@eurotechnology.com
Received on Mon Aug 21 15:36:05 2000