(keitai-l) "mode" branding

Gerhard,

I'm really interested in discussing this further, but think it should be on 
a seperate list.

So, if anyone else is interested in marketing, branding and positioning 
products and services in Japan, please sign up for the following list
Marketing in Japan
http://groups.yahoo.com/group/marketingjapan
or email marketingjapan-subscribe@yahoogroups.com

Thanks,

David M.

> Also, how far do you think the "mode" brand can be stretched?

Good question - but it's a "western" question - but don't forget 
that branding in Japan is something different than in the West, 
due to the radically different linguistic background and different 
traditions.

Gerhard Fasol
http://www.eurotechnology.com/



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