On Wed, 31 Oct 2001, Alan Horowitz wrote:
> I still curious about why spammers bother doing it. I've never
> heard of anyone who sends in money for these crappy deals.
You don't have to.
From what I understand, typically direct-marketing response rates for
physical mail are in the single-digit percentage range. And this response
is good enough to make it worth spending twenty cents per address or
whatever sending the stuff out.
Even if e-mail costs .02 cents per address for a mass mailout (which I
expect it's nowhere near, though I never did the cost analysis when I was
spamming a largish opt-in list), that means than what used to require a 3%
response now requires a 0.003% response, or one in thirty-thousand-odd
people has to respond.
Also, I expect a lot of people doing this are new to the concept, and
don't understand the results or the consequences. Thus, they stop after
one or two tries.
Curt Sampson <cjs_at_cynic.net> +81 3 5778 0123 http://www.netbsd.org
Don't you know, in this new Dark Age, we're all light. --XTC
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Received on Thu Nov 1 12:20:17 2001