> Heimo san
> Anybody "can" sell ringtones and machiuke in Japan too. The key is that it
> is much easier if the content provider has a billing relationship -and is on
> the official menu- with one of the carriers (ie. DoCoMo billing with a
> commission of 9%)
> How is the situation different in Finland? Is is hard to have a billing
> relationship? How is the revenue split?
Revenue is not split that generously. I don't remember or know how it is
at the moment, since I haven't been in mobile business for almost a year
( I worked in Wapit ) - but basicly what I remember was that operators
made all the money. If one sms-message ( to the service ) did cost a 4
or 5 finnish marks to the user - and application had to send message
back to the user too - there was something like 0.50 marks left for the
application creator. But then there were lots of different fees, and to
reserve a short servicenumber one had to pay sick amount of money (
considering how much money can be made ,-( ).
Now there are companies that let people use their service-numbers and
sms-technology for a piece of that small sum that is left from operator.
This is how the young dudes create their portals and services. It
doesn't matter to them if they get only 100 or 500 a month, it is still
money to them ,-) But for a company? ,----)
Anyway I think that operators made it clear that no-one else can make
money but them - and that also prevented financial success. Financial
success has come after people combined mobile applications with tv.
Hosted TV-mobile chats are amazingly popular -- and tv-companies make a
So in conclusion you had to be either operator or have enough mediaspace
to create successfull mobile-business.
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Received on Wed Nov 21 04:21:55 2001