At 10:22 03/05/09 +0900, you wrote:
>Thanks for the clarification. I'll be more careful in my messages from now
>on. As you mentioned, I was thinking about the messaging aspect and not
>the technological aspect of SMS vs. email. But again, point well taken.
>What I was referring to with Push vs. Pull was the recent education I've
>received from students in my Mobile Marketing class on Xavel.com and their
>Girlswalker magazine. If I understand this correctly, their email magazine
>goes out (pulled due to registration, not a blanket push to the unkown
>masses), but then user comments are added (increasing the relevance and
>communication capabilities) and passed on, with ads being attached to those
>comments (with the authors being compensated for those placements). So
>their magazine gets more relevant to their subscribers, allowing them to
>remain in the pull position while their subscribers become the ones that
>puch (pushers?). Conversational content to the nth degree, while
>maintaining their position as enables, not spammers.
this is very interesting. I assume that the readers are commenting on and
passing the mail to their friends. or are they passing them back through
the girls walker portal to a larger group of people? and what is the
interaction between ads and fashion sales? my understanding is that xavel
makes most of its money from sales of fashion-related products that are
mentioned in the mail magazines and relatively little money from ad fees.
There is of course a fine line between ad fees and taking a percentage of
actual sales but nevertheless an interesting distinction.
Received on Fri May 9 04:56:37 2003