(keitai-l) "i-mode My Box" service

Here is from DoCoMo press:

"The service makes it easier for i-mode users to access their
widest possible choice of favorite sites, while providing virtually
any information provider (IP) with a direct channel to users via iMenu.
The My Box menu appears conveniently on the top page of iMenu.
Users simply press the dedicated i-mode button on their DoCoMo
mobile phone to access iMenu, then go directly to the My Box
menu to access their favorite sites."

Is this just a bookmarks page?

Cheers

Giovanni