Interesting... at CEBIT Nokia is now their new handsets the phones by
adding value with exclusive installed software.
In their last phone the 7610 they have introduced two softwares
compatible only with this handsets: a video editing software capable of
producing videos up to 10 minuts long and a blogging software.
It is a innovative value proposition. Looks like that Nokia wants to
build value with softwares compatible only with a specific new
handsets. This is probably due to the danger of commodizing the
hardware and to avoid this, in a way, they are bypassing Series 60 as a
standard platform. Something similar to Apple Computer that has
introduces digital lifestyle products with their iLife suite that runs
only on Mac OS computers:
I really expect that Nokia will introduce more and more software
compatible only with their handsets. In this way Nokia will create a
"platform within the platform" to build up more value to avoid the
commodity effect without closing the opportunity of having third party
Also this is going to increase their competition with operators as they
are building a exclusive user experience totally independent from the
operators. If this strategy will be successful operators could be
There are several strategic questions involved with this:
1) Are average users going to install complex softwares in the future?
2) Is Java MIDP 2.0 capable of offering similar expected
functionalities like Symbian c++ applications?
3) Are those softwares shifting the value from the operators services
to the OS, handset, software supplier (In this case Nokia)?
also posted on: www.mobilestrategy.org
giovanni bertani mobile vas consultant
Received on Mon Mar 22 01:06:38 2004