This survey has a lot of misleading information. For example, it uses the
words "online shopping" when it is really talking about the purchase of
contents like ringing melodies and animation. The survey then tells us that
I-mode users taking part in the survey spent 1,845 yen per month on average
for online shopping. But these figures are not online shopping expenses but
average package charges per month. docomo has told announced in the
newspapers and told myself and many others that its average packet charges
per person per month are about 1800 a month (and interestingly rising).
Content charges are only between 250 and 300 yen a month per person (and
also rising). The most recent source of data for average packet revenue per
user per month can be found in the following interview:
ドコモ社長会見、ｉモード加入１２００万超す、通信料は前年比倍に。
掲載日：2000/09/22 媒体：日経産業新聞 ページ： 5〜5 文字数：540
As for real online shopping, there is almost none. Tsutaya online claims
that it made about 50 million yen in july.
Jeffrey L. Funk
Associate Professor
Kobe University
Graduate School of Business
2-1 Rokkodai, Nada, Kobe 657 Japan
telephone and fax: 81-78-803-6913
home phone: 81-798-74-2440
e-mail: funk@rose.rokkodai.kobe-u.ac.jp
mobile phone: 090-4906-3113
-----Original Message-----
From: Andrea Hoffmann [SMTP:ah@anima.de]
Sent: Wednesday, October 04, 2000 10:01 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) imode user survey...
Hi,
This might be interesting for some list members:
"Infocom Research's I-mode user survey about cell phone
usage, online shopping, costs and payment methods"
http://anima.editthispage.com/stories/storyReader$1093
Cheers,
Andrea Hoffmann
--
Andrea Hoffmann -- Editor-in-Chief -- hoffmann@westcyber.com
Japan Mobile Information ---- http://anima.editthispage.com
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Received on Thu Oct 5 11:38:50 2000