(keitai-l) Re: L-mode

From: Andrea Hoffmann <hoffmann_at_mobilemediajapan.com>
Date: 10/24/00
Message-ID: <004001c03daf$1a25cd30$0200a8c0@andreadesktop>
Hi,

> > BTW, what does the "i" in "i-mode" stand for?

>In japanese it also means 'love'.

Right. Verbalized, "ai-shiteru" means "I love you" and DoCoMo is using
that connection by placing i-mode's yellow i-logo in an ad, followed by
the letters "shiteru". It becomes kind of cute and connects i-mode with
love and also "I love i-mode". Seen the ad in Shibuya a lot.

Cheers,
Andrea
--
Andrea Hoffmann   ---   Editor-in-Chief   ---    MMJ Online
hoffmann_at_mobilemediajapan.com - http://mobilemediajapan.com



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Received on Tue Oct 24 14:33:11 2000