keitai-l@appelsiini.net writes:
>Err, what *is* "FeelH"? I saw the marketing girliez in Shibuya the
>other day but I thought they were just telling people to "feel H"
>instead of Docomo's pansy "ai shiteru".
I think it is 128k PHS.....
(Sincere thanks for having taken the time to all the people on the list
who have emailed me privately with a detailed explanation as to the
meaning of the word "etchi" in Japanese.... It seems my original posting
was a little too subtle, I was not, in fact, requesting a translation,
though others on the list may have found one useful)
The link I had NOT made was with "ai shiteru"!
Now THAT IS good marketing. Use your competitor's slogan in a witty
implicit reference, but in a way that suggests your competitor is a wimp -
meanwhile slyly continuing the semi-explicit sexual theme that pervaded
DDI's early adverts (the lamb schoolgirls/ businessmen wolf ads - I
*THINK* H is DDI... )
So not just smut - sophisticated marketing smut.
When WILL the west get its act together and release "Randy Wap"....?
Nick
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Received on Tue Dec 5 06:24:49 2000