Ah yes, the distinction between subscriber and user...I wonder what effect
subscriber plans like Family Subscriptions have on the user base?
I dinstinctly remember subscribing for pagers for my uder-20 friends, but now
there are plans where dad subscribes and mom and all the kids get discounted
subscriptions...
Anyone have any reququisite data for the US/Europe?
When I was in highschool in the US, we could all get pagers if we were
16...wonder if it's the same for cellphones? And what about prepaid?
Regards,
r e n
Funk Jeffry Lee wrote:
> Note the top age groups for i-mode according to D2:
>
> 1 - 25-34
> 2 - 19-24
> 3 - 35-44
>
> Showing that i-mode is NOT just teenagers. About half of all i-mode
> users are over 35.
>
> r e n
> comment from jeff funk: D2's data shows that almost 35% of i-mode
> subscribers are under 25 and 65% are under 35. However, there are several
> important characteristics of this data. First, I have spoken with about 10
> CPs and most of them argue that a large number of the over 45 i-mode
> subscribers are subscribing for their children. this is because it is very
> hard to subscribe to docomo if you are under 19. Second, most surveys of
> phone users show that the ownership rates for high school students are very
> similar to the ownership rates of college students. putting these pieces of
> data togehter, it is highly likely that more than 45% of i-mode users (not
> subscribers) are under 25 and 75% of the i-mode users are under 34. Third,
> the usage data for i-mode users is very skewed in that some people use it a
> lot and some people use it very little. It is highly likely that the big
> users are under 25 given the domination of entertainment in the popular
> contents.
>
> http://www.d2c.co.jp/user/body02_02.html
> --
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> e-business technologies | engineering and strategy
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Received on Tue Dec 12 05:14:19 2000