(keitai-l) Re: The Way of the Mobile Warrior

Hi all, Long time no see :-)

> interesting article:
> 
> The Way of the Mobile Warrior
> URL: http://www.feer.com/_0106_21/p046innov.html
> 
> Japan's mobile Web operators have important lessons for their counterparts
> elsewhere on how to make profits, including this rule: Give customers what
> they
> want. By: Charles Bickers/TOKYO
> 
> --Andrea

Good as far as typical coverage goes, and with the right title, but at least
two factual errors:

"Revenue comes from charging for time spent on-line, and from fees paid by
operators of Web sites that want to be "official" services, which are listed
on the handset menus."
(...)
"Sites are either official iMode sites that pay a fee to DoCoMo in order to
be added to the built-in menu in the handset,"

- Charge is equivalent to per-packet, not time. Important distinction as far
as people in Europe.
- Sites do not *yet* have to pay the carriers to be on the menu.




Vincent J. Luna, Director
-- 
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iMode Eye: Independent Source on Japan's mBiz
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