Anders Lindh wrote:
> No wonder WapIt went bankrupt ;) No, really, a 5mk premium priced service
> in Finland yields 2.5 - 3mk to the application creator, depending on
> operator. Service numbers cost under 2k mk / number / month for all
> operators, which isn't all that much. But you're right; the 40-50%
> commission the operators take here in Finland is quite much compared to the
> 9% taken by NTT DoCoMo.
Well I remembered the prices in otherway, possibly there has been
changes? Atleast I remember that opening a new number was something like
10k mk and otherwise there wasn't enough money -- or that was my opinion
as a business man ,-)
And why Wapit went bankrupt is an another issue. We could have a small
thread about that, since it is quite good story for all oters trying to
make it in mobile world ,-)
> You are quite right. The operator is always the winner, and for a service
> provider to make serious money, he'd better own a good marketing channel
> (tv, internet portal, magazine, etc.). You don't find a commercial media
> here in Finland that somehow wouldn't be in the business of selling logos,
> ringtones or chat services. That's probably why IOBOX closed it's
> operations in Finland; they simply didn't have the resources make their
> services known (and hence didn't make enough money).
>
> But what is positive is that these services are being offered on equal
> terms to all service providers, so entering the market really isn't that
> hard. If I remember correctly, Sonera sells space on it's WAP portal, so as
> WAP gets more popular, there might be a hope for third party service
> providers without a million dollar marketing budget. It'll get interesting.
Well operators aren't stupid. They have seen what they have done, and
that they must give space for other people's services. Let them make the
interesting applications and just skim thr cream from the top. They win
always, that is for sure.
There are good times for application providers, when they hit the market
first and can benefit from the new factor - or have something really
amazing content. Wapit benefitted a whole lot from the relationship with
Radiolinja, since the Radionlinja's SMS-services were the small and
steady cash flow to the company. When the services were introduced, I
was told, that the money was just pouring in -- and even after the
competition came, teher was still I good flow, since the services were
elementary part of the operators offering.
-huima
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Received on Wed Nov 21 14:12:26 2001