There are a couple of reasons why it is a very little more popular in Holland:
- KPN gave 20,000 phones away to employees of a bank in order to reach the
100,000 subs; I heard rumours that these 20,000 new i-mode subs were/are
not the most fanatic i-mode users.
- KPN is the largest carrier in Holland and they offered very cheap i-mode
phones (the crap N21i model) for replacement; E-Plus is just a smaller
player in Germany with less marketing power.
- Commercial campaign of i-mode in Holland was not regarded as very
successful. V-Live commercials were much better.
Arjen
104.com
At 17:17 03/05/12 +0900, you wrote:
> > KPN has just released the i-mode subscriber numbers as of March 31, 2003.
> > KPN Mobile (Netherlands): 137,000 i-mode subs out of 4,908,000 mobile
> subscribers
> > E-Plus (Germany): 140,000 i-mode subs out of 7,446,000 mobile subscribers
> > Base (Belgium): 8,000 i-mode subs out of 1,131,000 mobile subscribers.
>
>That's interesting...since you are originally from the Netherlands,
>do you have an explanation why they got almost more than in Germany
>even (AFAIK) they launched later?
>
>Honestly the advertising of i-mode in Germany would make me go
>to the competition.
>
>Juergen
>--
>Juergen Specht, CTO, Nooper.com - Mobile Services Inc., Tokyo, Japan
>i-mode & FOMA consulting, development, testing: http://nooper.co.jp
>Check Nooper, your little intelligent email buddy: http://nooper.com
>
>
>This mail was sent to address ab@tkk.att.ne.jp
>Need archives? How to unsubscribe? http://www.appelsiini.net/keitai-l/
Received on Mon May 12 17:03:59 2003