(keitai-l) RE : First details of the i-mode Italian market introduction

Hi Giovanni,

Can you tell me more about the economic model ? It seems to be an original one.

"All traffic included" .. "1€ per categorie" ..  That is strange :oD .


Regards,

Nicolas Combelles
Mobile Internet Consultant 
____________________________

Phone : +33 1 4459 3040
Mobile : + 33 6 6007 2784
Mail : nicolas.combelles@apocope.com

apocope ~ web & wireless business



-----Message d'origine-----
De : Giovanni Bertani [mailto:giovanni.bertani@exsense.com] 
Envoyé : mardi 4 novembre 2003 17:07
À : keitai-l@appelsiini.net
Objet : (keitai-l) First details of the i-mode Italian market introduction


Here are some Wind  i-mode details


i-mode will be launched the 21st of November with an ad campaign

2 NEC phones will available for the introduction:

Nec 341i
triband gprs, EMS-MMS colour screen, 100k pixel cmos camera, usb and ir connectivity,  1mb memory, i-mode wap2 browser Price will be  around €450

Nec 223i
triband gprs, EMS- MMS, color screen, no camera,
i-mode wap2 browser.
Price will be around  €250

Initially there will be 100 content providers involved

Basic services will have a flat rate (All traffic included) of  €1 for content category  (Sport, Traffic info, news etc)

Data (Wireless modem) usage flat rate about €19 month


First impression:
Business model interesting, NEC phones as disappointing as usual.

Please note that all the details are not official.

BR

________________________________________________________
giovanni bertani   mobile vas consultant and analyst
exsense italy 
   

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