(keitai-l) Re: QR codes

From: Gerhard Fasol <fasol_at_eurotechnology.com>
Date: 04/20/06
Message-Id: <44B59A1D-1EAE-451A-A310-347662A9DA55@eurotechnology.com>
Joris,

we have some demos in our blogs about what is being done
with QR codes.
Asking one friend (25) is not the same thing as professional market  
research,
which has been done on QR codes ;)
It's true that some Japanese people don't know what to do with QR  
codes -
I have met quite a few - but there are about 90-100 Million mobile phone
users in Japan, and quite a few of them use QR codes a lot. Actually  
in Japan
advertising is a very large and very professional industry, and  
feedback is
always measured carefully - so you can be sure that if QR codes would  
not
give any consumer response they would have disappeared long time ago.

http://eurotechnology.com/blog/2005/11/mobile-marketing-with-qr- 
code.html
http://fasol.com/blog/2005/01/qr-codes-everywhere.html
http://fasol.com/blog/2005/07/qr-codes-everywhere.html

Gerhard


On Apr 20, 2006, at 03:06 , Joris Verschoor wrote:
> Last year I was in Tokyo (during momo in april or may, we saw
> colorcodes..), and a friend (25) had seen QR codes, but she didn't  
> know
> what to do with them
> ......
>
> Maybe I'll be in Japan this summer again.
Received on Thu Apr 20 06:39:54 2006