(keitai-l) Re: i-mode menu and user behavior

From: Hubert Hung-Hsien Chang <hubert_at_4w1h.com>
Date: 03/22/01
Message-ID: <Pine.LNX.4.32.0103220816560.12054-100000@cs.csoft.net>
On Thu, 22 Mar 2001, Phillip Zadarnowski wrote:

>  Hubert Hung-Hsien Chang  wrote:
>
> >> The i-mode menu I know of has iMenu on top and then  Mail, Message
> >> Bookmark, internet, inquiries, screen memo and help.
> >>
> >> And the usage of the i-mode phone was 34% voice, 42% email and 24%
> >> internet (from InfoCom research, 2000 mentioned in the report by Devine
> >> and Holmqvist) I wonder if it has do with how it is arranged.
> >> ( email and internet percentage vs its menu locaiton.) Of course,
> >> people do like to keep in touch.
>
> >34% voice? I'm not sure what that means, but it sounds very wrong. Voice is
> >far and away the most common use for i-mode phones.
>
> >r e n
>
> I'd certainly agree on that point, although these usage figures may be based
> on income
> for each category, rather than usage. I can't see 66% of i-mode users *not*
> using voice,
> so this 34/42/24 breakdown as *usage* needs to be qualified.
>

The usage is , I believe, average of per person. In other words,
it is not that 66% of people use NO voice. That would have been a
very strange surprise. People buy i-mode phones for wireless data only.


Hubert



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Received on Thu Mar 22 16:10:59 2001