(keitai-l) Re: What Name? Re: iMode in Europe

From: Steve Zadarnowski <steve_at_highforce.com.au>
Date: 04/27/01
Message-ID: <NDBBLDPHILOJJKDCOMABKEGBCFAA.steve@highforce.com.au>
Vincent J. Luna said:

>So, anybody knows what service name/s will be used in Europe or US for what
>in Japan we call "i-mode" ?

e-mode? u-mode? us-mode? eu-mode? :-)

Or something really stinky like "Bluetooth"...

Knowing the marketers in both the US and EU, they'll think up
some awful name for it. Actually, I think i-mode might well
stick because all the acronyms re: GPRS, EDGE, WCDMA, WAP,
GSM, SMS, 3G, 2.5G etc etc etc are confusing enough to the
general public - all the success of DOCOMO and the term
"i-mode" could stand on its own.

Otherwise, they'd have to sell it as "i-mode with-a-new-name"
and that'd be tough.

Steve Z


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Received on Fri Apr 27 11:27:53 2001