(keitai-l) Re: difficulties of becoming an official i-mode site

From: Juergen Specht <js_at_nooper.com>
Date: 05/09/01
Message-ID: <117809789.20010509233534@nooper.com>
>> >For your information, I have
>> >included a copy of the first chapter and table of contents. The book 
>> >deals with these and other related issues.
>> this did not come through but sounds interesting - is there a link?
>         http://www.appelsiini.net/keitai-l/papers/jeffrey/chapter1.doc
>         http://www.appelsiini.net/keitai-l/papers/jeffrey/figure1-1.ppt

I really have more important things to do...like to get this cute
little pink rabbit to jump over the burning torch in the 3rd level
without burning his ears (did I mentioned that I love iApplis?),
but after a brief look into the papers I must say, there are some
wrong statements inside.

* The first WAP phones was not introduced in 2000, but in 1999.
  Nokia started the sell the 7xxx at the end of October 1999
  at least in Germany. It was buggy as hell, but it was.

* i-mode was not driven by portal sites, except you call the
  official directory a portal site. The most successful directory
  or searchengine for i-mode is still the printed pocket guide
  and more successful guides, directorys and a major source of
  information about i-mode and i-mode sites can be found here:
  http://nooper.co.jp/showcase/gallery.php?s=12&l=en.

* Uh, oh...and what can I find here, an original Jeff Funk quote:
  "This menu provides easy access to contents that have been screened
  by the service provider and thus presumably have high quality."

  We agree on something, the first time :)

* The paper is very much focused on portals as the way to go, but
  check the reality...since the big searchengine A..com changed themself
  to a portal, people started to dislike it. Another searchengine
  G..com started with nothing than a search service and developes fairly
  well because they are specialised.

* You write: "To start with, Docomo has excessively restrictive policies
  for its official contents. For example, it does not allow linkages between
  official and unofficial contents and it does not allow portals on its official
  contents. Although these policies may not be currently restricting growth on
  its i-mode services, in the long run they will prevent richer contents from
  emerging".

  I can not agree. First you can see that DoCoMo don't want to confuse
  a user by clicking between 'inofficial' and 'official' sites back
  and forth, how should an average user who never heard the word
  'URL' before understand where he is right now, than with a
  hierarchical menu-driven structure? The screen is just not big
  enough for graphical 'remember icons or brand logos'. So people
  getting confused fairly fast and DoCoMo protects them by giving
  them a much better usage experience with their guidelines. It's
  not a joke that 23,000,000 user understand what they do. Ask any
  random i-mode user on the street.

  Also DoCoMo is the last who 'prevents richer contents from
  emerging'. Go in a random DoCoMo shop and look at their totally
  old fashioned streaming video device 'Eggy' and their nothing new
  here music distribution system 'M-Stage'. They also start their
  experimental 3G service end of this month...so I don't really see
  that they 'prevent' something here.

DoCoMo is just a very intelligent company who has a great idea,
a great product and makes a shitload of money...but the best is
that they create jobs for companys like mine and even create a
topic for people who like to write books.

Jeff, sorry no offend here, but I would not buy your book, it's
all just assuming or unproofed theory and you never really talked
to average i-mode users.

Future will tell. Now back to my pink rabbit ^H^H^H^H^H^H^H^H^H^H^H
Job.

Juergen
--
Juergen Specht  [ Nooper.com - Mobile Services Inc. ]  http://nooper.com
New: i-mode/iAppli testing service NooperLabs: http://nooper.co.jp/labs/


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Received on Wed May 9 17:26:28 2001