Interesting. So the shops are incented to sell the least expensive phones
possible since anything leftover from the 40,000 yen is profit. That doesn't
help the latest, greatest handsets succeed...but it does keep voice traffic
prioritized. That makes sense since voice generates roughly 80% of Docomo's
ARPU (http://www.nttdocomo.com/new/contents/01/whatnew0810.html).
This type of subsidy also discourages handset upgrades - unless Docomo also
provides subsidies for that?
> shop--DoCoMo pays 40,000 yen for every customer that signs up at
> that keitai shop. They charge the shop about the same rate for
> phones that you can find in a DoCoMo shop. Since they stand to make
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Received on Thu Sep 6 21:33:53 2001