there is a lot going on here; discount coupons, surveys, free samples (from
regular products to ringing tones) and more interestingly the integration
of mobile and POS data bases. the latter enables retail outlets to move
from direct mail to mobile mail campaigns. Key technologies involve reading
the bar code-based discount coupons with a scanner, comparing the bar-code
based user ID withe POS data, inserting a device called Xnavi into the
charger portion of the phone to activates the mail function and thus update
the mobile mail list, and doing similar things with an infrared link and
i-appli. contact me offline for more information.
At 15:51 03/01/23 +0000, you wrote:
>Has anyone seen any data/research/stories on the use of keitai email for
>CRM/marketing/advertising etc in Japan?
>Is anyone doing the kind of text message voting that's so big in Europe for
>shows like Big Brother?
[ Excessive quoting removed by moderator ]
Received on Fri Jan 24 02:43:32 2003