(keitai-l) Re: AW: port of i-mode to other cultures

From: Steve Oldmeadow <steve_at_smoco.com>
Date: 11/04/03
Message-ID: <3FA7B33F.7149.4C06497@localhost>
On 2 Nov 2003 at 0:51, Gerhard Fasol wrote:

> Bill,
> 
> where do you get this idea from that Japanese people were deprived
> of the internet? Internet penetration and usage rates in Japan are
> as high or even higher than in Europe. It's totally untrue that
> in Japan there was no or little internet usage at the introduction
> of i-mode. It's one of the fantasies circulating in Europe among
> people who don't know much about Japan's realities.
> 

I must admit I was always under the impression that at the time of i-mode's 
introduction Japan did not have a large web surfing population - I finally managed to 
track down where I got that impression.

To quote an article by Frank Rose in Wired Sept. 2001 called Pocket Monster:

page 128 "The accepted wisdom about i-mode is that it works in Japan because the 
Japanese are pushovers for cute little gadgets like cell phones, because their 
homes are too cramped for American-style desk-hog computers, because few of 
them know what the Internet is anyway, and because i-mode is a proprietary service 
that's designed specifically for Japanese users."

and then at page 131 "It's impossible to know whether i-mode would have 
succeeded so dramatically if the Japanese had already been surfing the Web on 
home computers - but not many Europeans have home Internet access either, and 
they certainly didn't jump on the WAP wagon."

Note that this is specifically referring to the period Feb. 1999 - Feb. 2000.

Steve Oldmeadow
Received on Tue Nov 4 05:14:01 2003