The MS phones are directed towards a business/early adopters population.
To a large extent, it corresponds to extract the already heavy users
from the regular user base, giving the "100 euros" much less meaning
than if it was a middle-range mass market devices like "Live!" or i-mode
It is also funny to read that "a similar strategy has been adopted by
the operators that are offering i-mode". Is the WSJ journalist intending
that Orange was first on this strategy ?
PS: I looked for a way to post this as a "comments" on your website but
could not find a way.
Giovanni Bertani wrote:
>Orange MS Phones producing "more profits"
>Today in an article on Wall Street Journal reports that Orange MS
>exclusive phones are producing an average of 100 euros against an
>average of 50 euros for traditional phones. As a consequence "Orange
>Signature" exclusive phones line will be extended with more models.
>A similar strategy has been adopted by Vodafone and the operators that
>are offering i-mode. This is generally seen as a way of limiting the
>dependancy from Nokia and improve the control over the user eperience.
>Anyway Orange does not admits if others advanced phones with similar
>features and similar users like Nokia Series 60 handsets or Handspring
>Treo 600s are producing an interesting increase of traffic.
>posted also on: www.mobilestrategy.org
>This mail was sent to address benjamin_at_newtgames.com
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Received on Fri Feb 13 04:17:21 2004