Orange MS Phones producing "more profits"
Today in an article on Wall Street Journal reports that Orange MS
exclusive phones are producing an average of 100 euros against an
average of 50 euros for traditional phones. As a consequence "Orange
Signature" exclusive phones line will be extended with more models.
A similar strategy has been adopted by Vodafone and the operators that
are offering i-mode. This is generally seen as a way of limiting the
dependancy from Nokia and improve the control over the user eperience.
Anyway Orange does not admits if others advanced phones with similar
features and similar users like Nokia Series 60 handsets or Handspring
Treo 600s are producing an interesting increase of traffic.
Giovanni Bertani
posted also on: www.mobilestrategy.org
Received on Thu Feb 12 22:44:37 2004