It's a delicate line that those providing services through an operator are
faced with. Those whose marketing language is perceived as anti-consumer
which certainly promising to raise user's mobile bills IS anti-consumer the
future isn't bright and shining. There are a number of cases where companies
didn't "get" this fact. And it doesn't happen only in the mobile industry.
I feel your pain. ;-) You want be to attractive to those you perceive as
your customer, the operator. Take a look at the handset manufacturers. They
are in a similar bind, but deal with messaging in a radically different
manner. At least this is true outside of Japan. I've read your website, and
agree with you that your marketing language needs a lot of improvement.
I don't know if carriers/operators will find Tribes or learn about it
primarily from your website, but their subs will. Considering Alatto's value
prop, that's not a good thing for your company. Further, your banner ad on
moconews.net <http://moconews.net> is a huge strategy error. A site like
moconews is high in mobile user traffic. So, placement there is a great
idea, but the message is terrible.
On 7/5/05, John Whelan <john.whelan_at_alatto.com> wrote:
> No we don't "load the page with graphics" as you suggest, other than a few
> hundred extra bytes per page for our Tribes navigation toolbar.
> Guess we are really having trouble explaining how Tribes works ... or
> just aren't reading the text on our site.
[ excessive quoting removed by moderator ]
Received on Tue Jul 5 19:04:13 2005