(keitai-l) ToruCa - Better than QR Codes & Color Codes?

One of my students just introduced me to "ToruCa" which ultimately does 
the same thing as QR Codes, Color Codes, etc. but doesn't require the 
use of the camera, therefore reducing the number of "clicks" the user 
needs to make in order to obtain data/information (this is specifically 
for the ToruCa "capture" feature).  Ken Chang posted this to the 
keitai-l in May 2004. 

http://www.nttdocomo.com/presscenter/pressreleases/press/pressrelease.html?param%5Bno%5D=578&ref=rss
http://www.nttdocomo.co.jp/english/p_s/i/toruca/about.html

What do you all think?  A future "winner" or just another interesting idea?

Best,
  Philip

-- 
Philip Sugai
Assistant Professor of Marketing
International University of Japan
777 Kokusai Cho, Minami Uonuma-shi
Niigata, 949-7277  Japan
Office Tel/Fax:  81-(0)25-779-1400