I would not say ToruCa is better than QR Codes and Color Codes. It is quite
a different concept and purpose than either of the two,
so it is really like comparing apples and oranges. Unless of course DoCoMo
manages to jam a
dedicated reader/writer into paper so it can be used on business cards,
posters, magazine ads, packaging, etc..
Solid Thinking Interactive (STi Japan)
[mailto:keitai-l-bounce_at_appelsiini.net]On Behalf Of Philip Sugai
Sent: Thursday, February 02, 2006 10:23 AM
Subject: (keitai-l) ToruCa - Better than QR Codes & Color Codes?
One of my students just introduced me to "ToruCa" which ultimately does
the same thing as QR Codes, Color Codes, etc. but doesn't require the
use of the camera, therefore reducing the number of "clicks" the user
needs to make in order to obtain data/information (this is specifically
for the ToruCa "capture" feature). Ken Chang posted this to the
keitai-l in May 2004.
What do you all think? A future "winner" or just another interesting idea?
Assistant Professor of Marketing
International University of Japan
777 Kokusai Cho, Minami Uonuma-shi
Niigata, 949-7277 Japan
Office Tel/Fax: 81-(0)25-779-1400
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Received on Thu Feb 2 04:05:50 2006