(keitai-l) WAP / i-mode Statistics (fwd)

From: Mika Tuupola <tuupola_at_appelsiini.net>
Date: 10/27/00
Message-ID: <Pine.GSO.4.05.10010272200590.258-100000@aurinko.taivas.com>
	Saw this on the wapgroup mailinglist. Though it might be
	of interest to keitai-l subscribers too.

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i-Mode stats :

No of Subscribers 		: 13 million
Main user age group 		: 20's - 30's
Number of official sites	: about 1,000
Access Fee				: 0.3 yean / 128 byte
Transmission Speed		: 9600 bps

i-Mode Usage Stats :
Gender :
Male 49.8% , Female 50.1%

Duration of each usage :
5 minutes (30.5%); 10 minutes (27.3%); 11-30 minutes (21%)
31-50 minutes (5.7%); 51-120 minutes (1%); Over 120 minutes (1%)
Seldom use (12%)

Most popular contents :
Fortune telling & pict downloads (28.8%)
Lifestyle info (19.5%)
Communication (12.4%)
Shopping (5.4%)
Banking (4.8%)
Schedule (2.1%)

By occupation :
Students (45%); Office worker, staff (32%); Independent businessman (3.5%)
Housewives (3.6%); Public officer/teacher (2.4%), Office Worker (exec.) 0.6%
Others (11.9%)

Reason for purchase i-Mode :
Mail (50.5%); Contents (26.5%); No reason (5%); Because friends have i-Mode
(5.4%)
Others (9.1%)

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-- 
Mika Tuupola                      http://www.appelsiini.net/~tuupola/




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Received on Fri Oct 27 22:02:28 2000