> My imode site http://ikaiwa.com/i has banner ads (text) I'm using a 3rd
> party to sell and display the ads. However, my clicktru rates are terribly
> low .05% probably because the ads are mostly for cashing companys (loans)
> and their own publicity ads, and I have a core group of users seeing the
> same ads over and over
David, are you advertisers only paying for click-through or do you have a
mixed rate?
<rant>
Personally I feel advertising revenue generated solely from "click through"
rates to be the advertisers scam of the Web century. Imagine a building
owner whose 20 meter square Coca-Cola billboards revenue was only calculated
from the use of a Coke machine below it. The onus of a web site should be to
get as many of the target group to see the ad as possible not also be
responsible for the desirability of the advertisers product or service.
</rant>
Kyle
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Received on Wed Nov 15 04:22:59 2000