Hi all
I'd like to find out a great deal more about iMode's advertising model - for
example, how the sales of advertising inventory are being handled, the
pricing models, and the predominant advertising types which feature on
official and unofficial iMode sites. Is any incentive (such as a coupon, or
discounted tariff) included? Any help would be much appreciated!
Here in Europe, fears over user backlash, lack of standards and accepted ad
formats, and issues of data privacy are inhibiting commercial rollout of
wireless advertising. While there have been a number of trials, these are
primarily to validate a company's business case.
Many thanks
Rosalie Nelson
Topic Director
Digital Media
Ovum Ltd
Cardinal Towers
12 Farringdon Rd
London EC1 M3HS
Ph: +44 (0)20 7551-9000
Dir: +44 (0)20 7551 9281
Fax: +44 (0)20 7551 9090/1
Email: rvn@ovum.com
http://www.ovum.com
-----Original Message-----
From: jeffrey funk [mailto:funk@rose.rokkodai.kobe-u.ac.jp]
Sent: 21 November 2000 01:09
To: 'keitai-l@appelsiini.net'
Subject: (keitai-l) Re: popular i-mode sites subsidized by advertising..
Nina from Jupiter Research asked the question: Are any I-mode sites
sustaining themselves with advertising." This is a very difficult question.
The US financial community apparently thought there many web sites that
could survive using advertising since they poured money into them. now it
appears that many of these investments were poorly made.
[excessive quoting removed]
[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
Received on Tue Nov 21 13:11:27 2000