(keitai-l) Re: Digital Skin is IN! Already. Really. (was Re: Embedding URLs In The Physical Environment)

From: <Jan.Chipchase_at_nokia.com>
Date: 11/22/00
Message-ID: <6468108794D6D311AB850008C72B5EA4024A1CAB@toeis01nok>
> It's pretty hard to find a can of a price of spam anywhere....
http://www.webvan.com

Hormel Spam  12 oz  ----- $2.39/EA  
Hormel Spam  7 oz  -----  $2.05/EA
Hormel Spam Lite Luncheon Meat 12 oz ----- $2.39/EA  
Hormel Spam Less Salt/Sodium  12 oz  ----- $2.39/EA
No idea about shipping costs ;-)

>> barcodes on phones...
> Might be cool for comparison shopping in the real world also 
> possibly used with location information. Ie, scan a new leather
> jacket that you like in a store, you could get info back on 
> suggested retail price in your currency (suppose you were abroad)
> and if perhaps two doors away there was another store with the
> same jacket for cheaper and so on... 

It is not in retailers interests to let you compare prices (unless they know
they are the cheapest locally). Why would they encourage customers to leave
their store?

However, bar code technology has lots of applications, for example: scanning
barcode products could bring up extra information that product does not
appear on the packaging i.e. a recipe, explanations of ingredients, customer
reviews: 'This is the <4th> best selling shampoo in this store' or (to
paraphrase Amazon) - 'People who bought Sofy Tissues also bought product
xyz'. Thats interactive shopping. 

If you are interested in retail research I can recommend Why We Buy by Paco
Underhill. 

Jan

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Received on Wed Nov 22 04:49:04 2000