This article gives some tantalizing insights into how i-mode came to be. The
central role of Mari Matsunaga is discussed:
http://www.msnbc.com/news/492270.asp
There is a passage that mentions a book she recently wrote:
"... She did it by insisting on an easy-to-use product in battles with
bureaucratic-minded bosses and jargon-loving consultants, a struggle
Matsunaga recounts in her book, "I-mode Incident," a best seller with
180,000 copies out since July ..."
Can anyone track this book down for me? Is it only in Japanese?
Anyway, facinating how she was able to shape and focus i-mode.
-doug
email: turner@landmat.com
mobile: + 354 895 5077
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Received on Fri Dec 1 10:38:18 2000