My trusty Wave Report (http://www.wave-report.com) found me this one today:
-Josh
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Nomura Research Institute Limited has compiled a collection of
eight bi-annual surveys capturing consumer use of IT equipment
and services dating back to 1997. For its most recent survey,
Nomura questioned over 1400 participants on the mode of devices
used, wired and wireless, as well as on type of usage, SMS to e-
commerce or m-commerce transactions.
Highlights of the Wireless Section of the Survey
Cellular phone/PHS usage has reached 69.8%, a two-fold increase
over the last three years.
The ratio of participants using short messages is 47.2%, the
ratio of those using e-mail is 16.2%
The majority (71.2%) of those using/purchasing cellular phones
are looking for basic performance, such as sound quality and ease
of access, while 27.4% are interested in Internet connectivity
Users equipped with Internet–enabled devices that use services
such as i-mode, EZ, J-SKY constitute 41.7%. Among them 30.4%
access the Internet daily, primarily using e-mail services, 63.5%
The fee levels for those who pay for content: 36.5% spend less
than $3.46, 30.2% spend between $3.46-$5.20, while 33.3% spend
more than $5.20
The percentage of individuals who want to access banking services
such as balance references, deposits, and transfer of funds
between accounts via cellular phones is 13.1%
http://www.nri.co.jp/english/news/2000/001222.html
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Received on Thu Feb 15 22:00:11 2001