(keitai-l) Re: JPhone introduces Prepay (extended to Wireless Forensics in general)

From: Benjamin Kowarsch <benjk_at_mac.com>
Date: 11/01/01
Message-Id: <FDB603F6-CE74-11D5-A270-003065501888@mac.com>
On Thursday, November 1, 2001, at 02:07 , Jorge @ allinabill wrote:

> The data is there and not only for security applications. For example 
> Gov'ts
> could use the information collected from thousands of motorist, 
> pedestrians,
> etc and track their movements, this would provide them with empirical 
> data
> about the use of highways, railroads, buses and streets etc. They could 
> use
> the data to discover bottlenecks and prioritize expenditure in further
> infrastructure. A little program and lots of data could provide some
> interesting models of where people in general are moving to and from. 
> Some
> little company could make lots of money with such an application.

This "little application" is commonly referred to as a data warehouse. 
And many companies are deploying DWHs which usually have statistical 
analysis and report functions of the kind you describe and more. It's 
more than a "little" effort though to get it all working.

> operators could sell this info. Provided that individual data is not
> collected but anonymous trends are outlined there should not be privacy
> concerns.

Given the magnitude of the effort to deploy a DWH, let alone the public 
perception on privacy, most operators are less interested in selling the 
data. Their main interest is to use that data to find out how they can 
compete better in the market. They want to know things like, what kind 
of customers are most likely to churn and if they do, when do they 
churn. What were the circumstances for customers from competitors to 
churn in. What campaign stroke accord with which customer groups. Did 
the recent campaign have the expected result. But also QoS, like where 
does coverage become a problem, where do dropped calls occur mostly etc 
etc.

Many other buzzword packages like ERP and CRM rely on data like that to 
be available and often they draw this from a DWH, either a separate or 
an integrated one.

For forensics however, this data is often of less value because it has 
been processed for statistical analysis where individual records do not 
matter in the same sense they do for forensic or billing purposes.

rgds
benjamin


[ Need archives? How to unsubscribe? http://www.appelsiini.net/keitai-l/ ]
Received on Thu Nov 1 05:07:15 2001